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Web Design & Development |
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All web site designs start from initial concept, contents development, feature implementations, to meta keyword codings and completion. |
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 Click the images on left to view in main window below
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Marketing Collateral |
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| | Catalogs | Direct Mailers | Others | |
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Below contains marketing related materials which were created with my full understanding of all product lines that were used in various promotional campaigns.
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Catalogs |
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Quarterly mass mailing, on-line catalog requests, tradeshows and sales distribution |
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Direct Mailers |
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A cost-effective alternative to sending large catalogs or brochures. Direct mailers should be large enough for recipients to take notice. Moreover, audience must be targeted and messages need to be concise and powerful. |
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| *Move cursor over images on the left to enlarge the viewing. |
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The upper left corner was a post card campaigning against a competitor. Since these direct mailers were created for RealRead, Inc., a variation of messages and catch phrases were used for different targeted audience and announcement of unique features. Direct mailer pieces were also utilized for pre and post-show mailing.
Another effective method to these direct mailers is to provide special incentives for them to visit marketer's company web site with specially assigned URLs for different mail pieces. This way companies may analyse the traffic and the effectiveness of the campaigns. |
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Sample Brochures, Labels, DVD Cover, Invitations and Miscellaneous Marketing Materials |
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| Marketing actitives are not necessarily limited to just product brochures. Creativity may be applied in different form of announcements and packaging. |
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Brochure |
Product Features |
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| Dinner Invitation |
DVD Cover |
CD Label |
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| Show Flyer |
Coffee Roast Label |
CD Manual Label |
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| Advertisements - Print and Web |
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Below are some sample ads which I have created. Advertisements can be costly. Often it's necessary to advertise in publications to targeted industries. Like the direct mailers, special URLs and codes may be included to measure the effectiveness of advertisements. |
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