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| Areas of Interest: |
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- Creative problem solving
- Design (web sites, literature, Corporate ID, poster, T-Shirt, anything!!)
- Product branding & promotions
- Strategic Campaigns
- Show & conference Coordination
- Search Engine Rankings
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| ** For resume in other formats (PDF, txt, or MS Word), Please contact me. |
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Why choose me? |
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I give voice to ideas ~ taking the underlying concepts driving a company and giving them a persuasive voice to speak to the world. Versatile and highly creative, I have always believed that nothing is too hard or cannot be overcome, even facing some of the most difficult challenges and deadlines.
I excel at dropping into unknown situations, listening to company objectives and crafting a unique plan to position any company at the forefront of the market. I have personally taken up many projects and challenges within organizations and worked directly with client groups to identify projects and communicate their status on a regular basis. Being proactive in every way, I have mastered many of the tools and skills necessary to perform well and to make significant contributions at any organizations. |
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| Education |
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University of California, Berkeley, Berkeley, CA.
Graduated 05/1994 BA Arts, GPA 3.67
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Harvard University, Cambridge, MA.
Certificate in Urban Planning & Design - Summer 1990 |
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| Activities: |
- Logo design winner for Dept. of Engineering at U.C. Berkeley.
- Publicity Counsel for the Chinese Student Union at U.C.Berkeley.
- Bay Area Mandarin Speech Contest: College Division-Winner 1992 and 1993.
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| Work Experience & Key Achievements |
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Title: Marketing Communications Manager
Fremont, CA, 09/1999 - Current
working for 4 Different Companies Simultaneously namely:
RealRead, Inc. (Internet Document Viewing software and services)
NetMotion, Inc. (Industrial Components Supplier)
Semix, Inc. (Semiconductor Equipment and Services)
Earthship USA, Inc. (Air Cycle Refrigeration Systems)
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- Multi-tasking marketing activities between four different companies and designed and maintained their web sites:
www.realread.com, www.semix.com, www.netmotion.com, www.earthshipusa.com
- Launched all of the company web sites for my current and past employers and watched a growing number of customer inquiries.
- Extremely detail-oriented, understands priority and keeps tight schedules and ensures timely execution of deliverables.
- Working closely with Public Relations firms and customers to effectively implement, promote and release new products and achieve successful Internet and Press coverage.
- Multi-tasking marketing activities by collaborating between different departments and members in defining marketing product requirements, contents, and implementations.
- Set up marketing promotional projects and goals and accomplish them in a timely manner.
- Design company ads, newsletters, brochures, catalogs, and various marketing collateral.
- Successfully developed and launched company's web sites with many products ranked as top searches on major search engines, thereby gaining on-line visibility and increased sales.
- Research and Marketing Project planning including targeting key markets, formulating marketing collateral, strategize promotional campaigns, devise ad and web contents, and coordinate tradeshows.
- Implement and strategize marketing campaigns to to highly targeted clients with great success. Perform market research and pre and post-tradeshow ad campaigns and evaluations.
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Title: Marketing Specialist
Santa Clara, CA, 12/1997 – 06/1998
BTA Berkeley Technologies Associates (Chip Design Simulation Software)
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- Initiated and created the first corporate profile, improved existing promotional advertisements, product brochures and manuals.
- Performed product evaluation and marketing research.
- Full coordination of company tradeshows and marketing events.
- Organized press conferences and press release kits.
- Step-by-step cost-effective planning and follow-up with print shops, product vendors and publishing agencies.
- Effective communications and coordination with all departments to produce the most desirable marketing related solutions.
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Title: Marketing Specialist
Fremont, CA, 03/1996 -12/1997
First International Computer of America, Inc. (Motherboard Manufacturer)
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- Initiated and created company's initial web site by self-taught HTML programming. www.fica.com
- Designed product brochures, company advertisements, and posters.
- Helped in coordinating international and domestic tradeshows.
- Conducted market/web channel research and improvisation for competitor’s products.
- Created product roadmaps and helped with sales presentations.
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Title: Sales Assistant
Fremont, CA. 12/1995 - 03/1996
First International Computer of America, Inc. (Motherboard Manufacturer)
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- Assisted Sales Executives in facilitating their day to day business needs such as order taking and entry, communicating with accounting department in sales transactions, overseeing delivery of goods, maintaining good business relationship with clients.
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Title: Teaching Assistant
San Jose, CA 1995
San Jose Museum of Art
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- Assist museum art instructors with children art programs. Programs include helping withat the local Boys & Girls Club, The Y, and local elementary schools.
- Help with the annual art festivities at the park and flyer distributions.
- Mass mailing of art programs to local residents and museum members.
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| Other Special Recognition & Extracurricular Activities |
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- U.C. Berkeley Undergraduate Scholarship
- Bank of America Fine Arts Award
- Volunteered at the Alexian Brother Medical Center
- Annual can drives for the disadvantaged
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| Technical Summary |
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Software:
Microsoft: Word, Excel, PowerPoint, Project, Outlook, FrontPageAdobe: Photoshop, PageMaker, InDesign, Illustrator, GoLive, AcrobatMacromedia: Dreamweaver, Flash, Freehand, FireworksOther Tools: PaintShop Pro, Corel Draw, Visio, Quark Xpress, FTP, Goldmine, SBT, Impact
Programming Languages : HTML, DHTML, Javascript, CSS
Operating Systems : All PC and Mac Platforms |
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| Languages |
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Bilingual in English and Chinese Mandarin; reading and writing. I also speak the native Taiwanese language of Fukinese. |
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| Citizenship |
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| United States Citizen and California resident |
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| Thank you for taking the time to view my resume! |
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